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As of January 2023, Mechatronica&Machinebouw will be rebranded as High-Tech Systems Magazine. This new title better expresses our focus on a target audience that influences development, outsourcing, partner selection, knowledge acquisition and procurement. This includes, for example, in-house development or procurement/outsourcing, hiring and tools for the development and manufacturing of high-tech systems and machines or for the installation and automation of production.

With this new title, we will continue to serve the same target group; decision makers and technicians in high-end machine and system engineering. High-Tech Systems is a Dutch publication. The magazine will be published four times a year in print and online, mainly with background stories. In addition, we send our weekly newsletter with short news and product news.

Editions 2023 High-Tech Systems

EditionThemeDeadline articlesDeadline advertisementsPublication date
1Industrial automation
20 February 202327 February 2023
24 March 2023
2System and software architecture
Career and labor market
8 May 202315 May 20239 June 2023
3Precision technology
AI and machine learning
18 September 202325 September 202320 October 2023
Digital twinning
13 November 202320 November 202315 December 2023

Advertisement / advertorial rates 2023

Ad typeSize in mmRate
2/1 page article1,000-1,200 words (in Dutch)
2-3 images
€ 2,495 (written by you)
€ 2,995 (written by our editors)
2/1 page spread 420×297 + 3mm bleed€ 3,595
1/1 page 210×297 + 3 mm bleed€ 2,495
1/2 page 184×130 mm (landscape)
90×263 (portrait)
€ 1,795
1/3 page 184×85 mm (landscape)
57×263 (portrait)
€ 1,595
Special position (e.g. backcover,
right page or page 2)
210×297 + 3 mm afloop+ € 500
Insert1 page€ 3,995


5,000 print & 9,900 online

Magazine circulation


Newsletter circulation


Unique number of website visitors per month


Page views per month

All articles will be published on the website of High-Tech Systems. A print article consists of max. 2 pages, except when specifically booked for extra pages, in which case a surcharge applies. Articles should meet our editorial guidelines.

Rates are based on full color, incl. media agency discount and excl. VAT.

Delivery specifications

The standard rates are based on full-color placement on the left-hand page with editorial on the right-hand page. Advertisements of half a page and smaller can be combined with other advertisements on the same page. Design and writing service on request.

Advertisement vs. advertorial vs. article

Advertisement – An advertisement is a (mostly visual) post in the magazine to promote or sell eg a brand, a product, an event or a job vacancy.

Advertorial – An advertorial is an advertisement written as an article. An advertorial may consist of commercial content, as opposed to an article in High-Tech Systems, which needs to be written in accordance with our editorial guidelines. An advertorial is marked as “advertorial” in the magazine.

Article  –  An article in High-Tech Systems adheres to our editorial guidelines. It can be written by one of our editors or you can choose to provide a text of your own, which complies to our editorial guidelines or which is edited to do so. We ask a publication fee. We also offer content services: content creation based on an hourly rate.


Advertisements and advertorials
Material should be sent two weeks prior to publication to For the exact dates, please check the publication dates and theme list.

The minimum font size is 8 points. Please put “advertorial” on top of the page.

Inserts should be sent 1.5 weeks prior to publication to Van Elst. The boxes containing the inserts need to be clearly specified as “inserts High-Tech Systems” and the number of the edition.

Van Elst Grafische Afwerking
Inserts for High-Tech Systems edition (no.)
Schumanpark 75
7336 AS Apeldoorn
The Netherlands

File type
Please submit the material printable and flychecked as a Certified PDF (WebCmykHiRes1v4-profile), EPS or Tiff, without bleed markings or color bars. No rights can be derived from supplied pantone colors (PMS). Supplied colors will be converted into CMYK and can differ from the original.

An article will be coordinated with the editors and should be sent three weeks before publication to For the exact dates, please check the publication dates and theme list.

Editorial guidelines
An article in High-Tech Systems should follow editorial guidelines. You can request these via